World Cancer Day 2015 Tagline:
Not Beyond Us
World Cancer Day – 4th Feb 2015
Taking place under the tagline Cancer – Not beyond us, World Cancer Day 2015 will take a positive and proactive approach to the fight against cancer, highlighting that solutions do exist across the continuum of cancer care, and that they are within our reach.
The campaign will explore how we can implement what we already know in the areas of prevention, early detection, treatment and care, and in turn, open up to the exciting prospect that we can impact the global cancer burden – for the better.
By moving forward together we have the potential to prove: Cancer. It is not beyond us.
The 2015 campaign will be articulated around four key areas of focus:
Choosing healthy lives – Empowering people to make healthy choices and reducing the social and environmental risk factors for cancer.Global tobacco consumption, overweight and obesity, unhealthy diet, alcohol intake, and levels of physical inactivity.
Delivering early detection – Ensuring the availability of, and access to, early detection programmes for cancer can significantly reduce the cancer burden in all countries.Raise awareness about cancer.
Achieving treatment for all – All people have the right to access quality, effective cancer treatment and services on equal terms, regardless of geography and without suffering economic hardship as a consequence.mprove access to essential cancer medicines and technologies.
Maximising quality of life-Understanding and responding to the full impact of cancer on emotional, mental and physical wellbeing will maximise the quality of life for patients, their families and carers.